Instagram is an amazing platform to share visual content, and the ability to engage with followers is what makes influence powerful.
Out of all the purchases you’ve made, how many of these were influenced by figures who left really cool reviews? Wouldn’t it be awesome to be an influencer yourself?
It would be, but it won’t happen overnight. Even though work has to be put into building a strong, positive, and influential online presence, you’ve got to be consistent with these basic steps to becoming one of the most successful Instagram influencers:
1. Choose a niche.
It’s best not to be a jack-of-all-trades when you want to be an influencer. Think hard about what you want to share. What are you good at? What do you really want? What do you enjoy doing?
Since Instagram focuses on visually appealing content, interests like food, photography, nature, travel, parenting, fashion, and beauty are highly lucrative niches.
Are you an advocate of zero-waste and everything eco-friendly? Do you love trying out new baby products? Are you constantly traveling and taking photos?
Once you find a niche you’re comfortable and confident of working on, stick to it and grow it.
2. Sign up for an Instagram business account—and learn how to use it.
There are stark differences between a personal and a business account. You probably know how to navigate a personal account, but a business account has different settings for a different purpose. Most of the times, the passive income is a great bonus.
You get to view Insights, which shows you the demographics of your followers, top locations, number of profile views, follower fluctuations, and website clicks. All these data allow you to analyze the information so you can identify the strengths and weaknesses of your strategies.
In a business account, you’ll see what your followers are liking and following. You’ll see where they are, what they do, and when they post. These should tell you how to refine your strategies. You won’t be able to see and do all these with just a personal account.
3. Write a catchy bio.
It’s only 150 characters—why is the bio so important? It can make or break a following, a website click, a website conversion—the bio leaves a lasting impression.
With only such a limited number of words, you have to come up with something catchy, straightforward, and genuine. It should reflect who you are, and the business or advocacy you’re promoting in general.
If you’ve determined the keywords you’d like your content to focus on, adding one or two in your bio is a good start. But be careful not to fluff it with keywords, or they won’t sound natural anymore.
Your bio can be a sentence, multiple phrases, or a question. You can even put some emojis to make it more personal. Most importantly, a link to your website or blog is a big plus if you want to really establish your online presence.
4. Build your content.
If you’re wondering how to become an Instagram influencer, focus on your visuals. Make it aesthetically appealing. Followers look at the actual photos first, so you need them to notice what you’re building.
Never post a photo, paragraph, or article that you didn’t create yourself. This is a definite no-no. If you’re posting someone else’s photo, make sure you ask permission from the creator or post a stock photo to avoid legal ramifications.
The same goes for captions and blogs. You want to spread your influence based on integrity.
Becoming an Instagram influencer is serious work but it’s a lot of fun, too. You can start by creating an account at The Incredible Gift Shop. Focusing on affordable and novel gift selections, you’ll experience how to start affiliate marketing at your own pace.